Raised in Barcelona, Alexia Planas Lee is a Spanish and Chinese visual creative, accomplished in creative direction, fashion styling, and production, with work showcased in Vogue Italia, Vanidad, and New York City’s Times Square.

After completing her studies in Business Management & Marketing at King’s College London, Alexia gained experience at Hong Kong Tatler, Dazed and Confused, and styling the British music band Years & Years. Soon after, she began directing, styling, and producing her own fashion editorials and commercial works.

Alexia often references art, psychology, and music in her works and has a strong inclination towards analog photography to achieve sombre visuals and a serene mood.

As Head of Design and Innovation at Lablaco and its virtual reality event, Circular Fashion Summit, Alexia demonstrates a competitive understanding of fashion circularity and new technologies. Her expertise includes blockchain product transparency, AI, metaverse experiences (VR, AR), and digital twins, signifying potential new inputs for future projects.